The Sims ✓

YouTube @thesims Simulation Video Game

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Subscribers

1.94M

🔥 Buzz rank

#42,127 ▼31041

Total Views

386.24M

Videos

510

Channel age

20 yrs

Est. monthly earnings

$712 – $1.4K

📊 Content format · share of recent views

⚡ 38%

▶️ 62%

⚡ Shorts 38% · ▶️ Long-form 62% — brands place & price integrations differently across the two.

How we estimate

~620.9K recent monthly views × an estimated ad RPM of $1.82–$3.51 per 1,000 views — adjusted for Simulation Video Game content. About 38% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $8.5K – $16.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.62M views The Sims 4: Royalty & Legacy | Official Reveal Trailer

712.5K views The Sims 4 Adventure Awaits | Official Reveal Trailer

559.6K views The Sims 4 Adventure Awaits | Official Gameplay Trailer

341.9K views The Sims 4 Royalty & Legacy | Nobility Gameplay Trailer

▶️ Featured Video

1.62M views

📈 Performance

Typical video

42K–107.3K views

Median 59.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.1× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

135.6K

Avg views / video

5.5K

Avg likes

433

Avg comments

4.41%

Engagement rate

1.1

Uploads / week

757.3K

Lifetime avg / video

199

Views / subscriber

38%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 20 years ago.

🏆Ranked #882 among all influencers on SocialDB.

🎯Top Simulation Video Game influencer — #22 in the niche.

👁️Averages 135.6K views per video.

📤Posts about 1.1× per week.

💬4.41% engagement rate.

📱38% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
4.41% engagement — above the ~2% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 73% Female 27%

Age · peak 18-24

13-1713%

18-2436%

25-3430%

35-4412%

45+9%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands The Sims's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon

Keeps

Amazon Affiliate

Epic Games

Genshin Impact

Epidemic Sound

World of Tanks

Nebula

World of Warships

GamerSupps

About

This is the Official YouTube channel for The Sims™ where videos and Live Broadcasts created by Electronic Arts' (EA) Maxis Label are featured and released on behalf of The Sims franchise. The Official YouTube channel for The Sims also features player-created videos and content from The Sims' community of players from around the world. For more information about The Sims, visit http://www.thesims.com