The Verge

The Verge

YouTube @theverge Lifestyle (sociology) 📍 US
Subscribers
3.51M
🔥 Buzz rank
#951 NEW
Total Views
1.14B
Videos
6.2K
Est. monthly earnings
$8K – $15.5K
How we estimate: ~4.79M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 57% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $95.6K – $185.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

About

Welcome to the YouTube channel for TheVerge.com, a team of journalists that examines how technology will change life in the future. Subscribe for explainers, product reviews, technology news, and more.

Editorial Director: Kevin McShane
Supervising Producers:  Victoria Barrios, Travis Larchuk
Video Director: Owen Grove
Senior Producer: Andru Marino
Editor: Brandon Kieffer
Senior Audio Engineer: Erick Gomez
Art Director: Alex Parkin
Engagement: Denise Cervantes

💡 Did you know?

  • Joined YouTube in 2006 — 19 years ago.
  • Ranked #180 among all creators tracked on SocialDB.
  • One of the top Lifestyle (sociology) creators — #26 in the niche.
  • Averages 32K views per video.
  • Posts about 45.8× per week.
  • 1.68% engagement rate.
  • 57% of recent uploads are Shorts.

📸 Gallery

Performance

32K
Avg views / video
485
Avg likes
50
Avg comments
1.68%
Engagement rate
45.8
Uploads / week
185.1K
Lifetime avg / video
57%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

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