The View ✓

YouTube @theview Politics 📍 United States

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Subscribers

1.7M

🔥 Buzz rank

#42,161 ▼31047

Total Views

602.83M

Videos

4.7K

Channel age

18 yrs

Est. monthly earnings

$48.2K – $92.9K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~15.01M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Politics content and a US audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $577.8K – $1.12M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

189.6K views JD Vance: 'Joy Behar Is Way Tougher Than The Iranians'

183.9K views The View Full Broadcast – June 17, 2026

174.6K views The View Full Broadcast – June 18, 2026

167.9K views The View Full Broadcast – June 22, 2026

▶️ Featured Video

167.9K views

📈 Performance

Typical video

34.8K–86.5K views

Median 48.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

48.1× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

72.8K

Avg views / video

1.7K

Avg likes

239

Avg comments

2.6%

Engagement rate

48.1

Uploads / week

128.9K

Lifetime avg / video

355

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.

🏆Ranked #967 among all influencers on SocialDB.

🎯Top Politics influencer — #20 in the niche.

👁️Averages 72.8K views per video.

📤Posts about 48.1× per week.

💬2.6% engagement rate.

📱8% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
2.6% engagement — above the ~2% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 54% Female 46%

Age · peak 25-34

13-175%

18-2424%

25-3432%

35-4424%

45+15%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The View's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

Ray-Ban parent EssilorLuxottica

nbn Australia

Shopify

About

"The View" is the priority destination for celebrity and political guests with Hot Topics and more from Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro! Watch weekdays at 11e|10c|p on ABC.