Truly Beauty✓

YouTube @trulybeauty Lifestyle (sociology) 📍 United States

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🔄 Data last refreshed 17 hours ago

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Subscribers

1.42M

🔥 Buzz rank

#108,008 ▲3

Total Views

1.9B

Videos

2.2K

Channel age

9 yrs

Est. monthly earnings

$125 – $375

🎁 Free analysisfor Truly Beauty

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

How we estimate

~3.12M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.5K – $4.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.87M views TALLEST SWIRL CHALLENGE #trulybeauty #asmr #satisfying #challenge #shorts

1.49M views 5 SECOND SWIRL CHALLENGE #trulybeauty #asmr #challenge #satisfying #shorts

335.8K views LAST SWIRL CHALLENGE?! #trulybeauty #asmr #satisfying #bodycare #shorts

155.9K views 5 SECOND SWIRL CHALLENGE #asmr #trulybeauty #challenge #satisfying #shorts

🎯 Reach quality

Subscriber activation · Solid

4.9%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-92%

Recent videos average 69.7K vs an all-time 884.9K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

12.3K–18.3K views

Median 15.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

10.5× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

69.7K

Avg views / video

843

Avg likes

Avg comments

1.22%

Engagement rate

10.5

Uploads / week

884.9K

Lifetime avg / video

1.3K

Views / subscriber

100%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2016 — 9 years ago.

🏆Ranked #2,426 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #343 in the niche.

👁️Averages 69.7K views per video.

📤Posts about 10.5× per week.

💬1.22% engagement rate.

📱100% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

40/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~4.9% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (9+ years old).
1.22% engagement — below the ~2.7% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Truly Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Surfshark

Saily

Nebula

Genshin Impact

Fiverr

About

Truly Beauty is the unique combination of health, sustainability & performance. We discover the top beauty trends, secrets, remedies and unfound ingredients from around the world to create the most complete hair, body & skincare products. We believe you should never need to settle. Our team of experts has worked and continues to work with physicians, microbiologists & world renowned chemists to perfect Truly’s chemistry. We believed that by formulating with a clean and vegan base and combining with the most powerful, high performing skincare ingredients, Truly products would yield equal or better results than high end or natural products. The results are one of the most unique, “check all-boxes” line of personal care products available.