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⭐5.3M influencer listings 🏢64.7K sponsor listings 🌍78.8B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.4M Bluesky creators 🎙️1.2M podcast creators 🟣897.5K Twitch creators 🐘171.2K Mastodon creators 📈168.6K Pinterest creators 🥊137.2K Kick creators 𝕏119.7K X creators ▶️96K YouTube creators ✈️62.6K Telegram creators 🎵51.5K TikTok creators 🎮9.4K Discord creators 🎬4.5K Rumble creators 📈2.5K Substack creators 🧵1.9K Threads creators ⭐5.3M influencer listings 🏢64.7K sponsor listings 🌍78.8B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.4M Bluesky creators 🎙️1.2M podcast creators 🟣897.5K Twitch creators 🐘171.2K Mastodon creators 📈168.6K Pinterest creators 🥊137.2K Kick creators 𝕏119.7K X creators ▶️96K YouTube creators ✈️62.6K Telegram creators 🎵51.5K TikTok creators 🎮9.4K Discord creators 🎬4.5K Rumble creators 📈2.5K Substack creators 🧵1.9K Threads creators
What Car?

What Car?✓

YouTube @whatcar Vehicle 📍 United Kingdom
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 8 hours ago
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Make a deal with What Car?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Integrated segment (60–90s)A 60–90 second integration inside a regular video — the clas… from $439→ ⭐Dedicated videoThe entire video is about your product — review, challenge o… from $928→ ⏱️Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the afford… $304→ 🔗Description link + pinned commentYour link in the description and a pinned comment on every n… $540/mo→ 📢UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cut… $270/mo→ 📦Series sponsorship (3+ videos)An integration in each of several videos — a package rate ac… $1,721→ 🤝Collab videoWe appear in each other's videos — a value swap between chan… Swap→ 🎤Guest appearanceI join your video, podcast or event as a guest, co-host or i… $608→ 🎬UGC HireBranded content for your own channels & ads from $338→ 🎙️Podcast guest spotInvite What Car? onto your podcast (~45 min, remote) $338→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
614K
Total Views
274.7M
Videos
2.2K
Channel age
20 yrs

Known for

600-mile test! New BMW iX3 vs Tesla Model Y ROAD TRIP378.3K views 600-mile test! New BMW iX3 vs Tesla Model Y ROAD TRIP New Mercedes C-Class Electric FIRST LOOK – RIP Tesla Model 3?198.8K views New Mercedes C-Class Electric FIRST LOOK – RIP Tesla Model 3? Dacia Striker FIRST LOOK – The NEW £24k SUV Disruptor!198.2K views Dacia Striker FIRST LOOK – The NEW £24k SUV Disruptor! NEW Honda Super-N review – we've DRIVEN it!178.7K views NEW Honda Super-N review – we've DRIVEN it!

▶️ Featured Video

378.3K views
600-mile test! New BMW iX3 vs Tesla Model Y ROAD TRIP

📈 Performance

Typical video
8.2K–61.5K views
Median 27.8K — the reliable floor a brand can expect, not just the headline average.

💡 Facts

🗓️Joined YouTube in 2006 — 20 years ago.
🏆Ranked #4,903 among all influencers on SocialDB.
🎯Top Vehicle influencer — #56 in the niche.
🚀Gained 1K subscribers in the last 7 days.
🏅Earned the Silver Play Button for passing 100K subscribers.
📍Based in United Kingdom.

💚 Brand affinity

Estimated

Brands What Car?'s audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Epidemic Sound Surfshark BetterHelp Squarespace AG1 Holzkern 12 Skinfinity Ridge Octane Autofest

About

What Car? is the UK's biggest car-buying brand and has been helping buyers make the right choices for more than 50 years. Our testing is widely regarded as the most thorough and objective in the industry. Our channel brings you trusted in-depth reviews, new car reveals, top 10s and more – every single week. All reviews are available to read in full at whatcar.com, where you'll also find consumer advice the latest new car deals.

📸 Gallery

The 150mph SUV drag race! Porsche vs Tesla vs Audi | What Car? NEW Audi A2 e-tron review – PLUS real-world EFFICIENCY test! NEW Audi Q9 FIRST LOOK – Better than a Range Rover? Would you rather lots of screens or one HYPER screen? | What Car? Is THIS Lexus the BEST place to take a nap? 😴 | What Car? NEW Mercedes GLA FIRST LOOK – Better than an Audi Q3? New Audi Q9 revealed: mild-hybrid power for range-topping SUV | What Car? New Mercedes C-Class Electric Review – RIP Tesla Model 3?

Recent videos

The 150mph SUV drag race! Porsche vs Tesla vs Audi | What Car?
1.9K views · 15 days ago
NEW Audi A2 e-tron review – PLUS real-world EFFICIENCY test!
19.8K views · 15 days ago
NEW Audi Q9 FIRST LOOK – Better than a Range Rover?
20.2K views · 17 days ago
Would you rather lots of screens or one HYPER screen? | What Car?
4.3K views · 17 days ago
Is THIS Lexus the BEST place to take a nap? 😴 | What Car?
10.5K views · 19 days ago
NEW Mercedes GLA FIRST LOOK – Better than an Audi Q3?
19.1K views · 20 days ago
New Audi Q9 revealed: mild-hybrid power for range-topping SUV | What Car?
5.5K views · 20 days ago
New Mercedes C-Class Electric Review – RIP Tesla Model 3?
22.5K views · 22 days ago
NEW Mazda 6e Review – Why it’s best AVOIDED!
71.4K views · 24 days ago
Does the new GranCabrio V6 actually sound better than the old V8? 🤔 #Maserati #V6 #V8 #GranCabrio
4K views · 25 days ago
BEST Plug-In Hybrids 2026 (and the ones to AVOID!) | What Car?
22K views · 27 days ago
Škoda Kodiaq: Adventure ready #shorts #ytshorts
1.6K views · 28 days ago

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Frequently asked questions

How much does What Car? charge for a sponsorship?
What Car? hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What Car? for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What Car?, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does What Car? have?
What Car? has 614,000 subscribers on YouTube.

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