YRF✓

YouTube @yrf Entertainment 📍 India

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🔄 Data last refreshed 7 hours ago

🤝

Make a deal with YRF

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

72.5M

🔥 Buzz rank

#106,562

Total Views

60.12B

Videos

5.1K

Channel age

20 yrs

Est. monthly earnings

$12.7K – $24.8K

🧰 Free analysis for YRF

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 27%

▶️ 73%

⚡ Shorts 27% · ▶️ Long-form 73% — brands place & price integrations differently across the two.

How we estimate

~27.43M recent monthly views × an estimated ad RPM of $0.62–$1.19 per 1,000 views — adjusted for Entertainment content and a IN audience. About 27% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $152.4K – $297.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

86.92M views ALPHA Official Trailer | Alia, Sharvari, Anil, Bobby, Shiv Rawail | YRF Spy Universe, In Cinemas Now

54.43M views ALPHA Official Teaser | Alia, Sharvari, Anil, Bobby | Shiv Rawail | YRF Spy Universe, In Cinemas Now

8.34M views ALPHA | Making - Two Girls Built To Kill | Alia, Sharvari, Anil, Bobby | Shiv Rawail, In Cinemas Now

8.09M views Massacre Song | Music Video | ALPHA | Alia Bhatt, Sharvari | Rohansh & Abeer, Shilpa, Jonita, Kausar

▶️ Featured Video

86.92M views

🎯 Reach quality

Subscriber activation

0.9%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-94%

Recent videos average 654.1K vs an all-time 11.85M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

110.8K–335.4K views

Median 164.7K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

9.8× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

654.1K

Avg views / video

8.6K

Avg likes

286

Avg comments

1.35%

Engagement rate

9.8

Uploads / week

11.85M

Lifetime avg / video

829

Views / subscriber

27%

Shorts (recent views)

9m 28s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2006 — 20 years ago.

🏆Ranked #15 among all influencers on SocialDB.

🎯Top Entertainment influencer — #3 in the niche.

👁️Averages 654.1K views per video.

📤Posts about 9.8× per week.

💬1.35% engagement rate.

📱27% of recent uploads are Shorts.

🏅Earned the Custom Play Button for passing 50M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

64/100

Good Credibility score

76%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 76% real, active audience · Medium fake-follower risk.
Low engagement (~0.9% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (20+ years old).
1.35% engagement — around average for this size on YouTube.
Growing — gained 200K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands YRF's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Shopify

Genshin Impact

Incogni

Surfshark

AG1

Rocket Money

Epidemic Sound

Mint Mobile

About

Films. Music. Artistes. At our core, we’re storytellers. From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.