Zach Choi✓

YouTube @zachchoi Lifestyle (sociology) 📍 United States

⚔ Compare ☆ Watch Own this channel?

🔄 Data last refreshed 4 hours ago

🤝

Make a deal with Zach Choi

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

33.7M

Total Views

15.45B

Videos

2.1K

Channel age

12 yrs

Est. monthly earnings

$4.9K – $10.1K

🧰 Free analysis for Zach Choi

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 94%

⚡ Shorts 94% · ▶️ Long-form 6% — brands place & price integrations differently across the two.

How we estimate

~17.61M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 94% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $58.7K – $121.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

4.12M views Best of Zach Choi Foods | MUKBANG | COOKING | ASMR

2.9M views would you eat this? #shorts

2.46M views would you eat this? #shorts

2.35M views would you eat this? #shorts

▶️ Featured Video

1.36M views

🎯 Reach quality

Subscriber activation · Modest

1.9%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-91%

Recent videos average 650.8K vs an all-time 7.5M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

59.1K–784.7K views

Median 90.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.3× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

650.8K

Avg views / video

18.9K

Avg likes

140

Avg comments

2.92%

Engagement rate

6.3

Uploads / week

7.5M

Lifetime avg / video

458

Views / subscriber

94%

Shorts (recent views)

1h 30m

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #51 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #3 in the niche.

👁️Averages 650.8K views per video.

📤Posts about 6.3× per week.

💬2.92% engagement rate.

📱94% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~1.9% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (12+ years old).
2.92% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Zach Choi's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Nebula

Surfshark

Saily

Genshin Impact

Audible

About

Silence Is Golden ▲ Business Enquiries: Gear I actually use: https://www.amazon.com/shop/zachchoiasmr Instagram @zachchoi TikTok @thezachchoi Facebook: Zach Choi ASMR