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Followers
547
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Mitchell Whitelaw
Known for
28 views
📣 New paper: Designing for biodiversity data in place: Species, encounters, and interfaces
This open access paper presents our work developing ALA Lens for the Atlas of Living Australia.
It shows how conventional interfaces can hide the taxonomic and spatial diversity that matters in biodiversity data, and how Lens reveals the relationships between species, people, and place.
Co-authored with my
22 views
... and some yellow navels (Lichenomphalia chromacea). These are fruiting bodies of the fungal partner in a lichen
#fungi #lichensubscribe #canberra #macro
20 views
Bit of #macro in the autumn light up on Mt Majura. This handsome hopper is a Common Macrotona
#insects
14 views
Fungal microworlds from up Mt Majura today (1/2). I think this is Ramaria lorithamnus
#fungi #macro #canberra
📊 Post engagement
11
Avg engagement / post
2%
Engagement vs followers
Oct 2022
On Mastodon since
🔥 Top post: 📣 New paper: Designing for biodiversity data in place: Species, · 28 likes + reposts
📊 Activity & format
Posting cadence
0.94 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 4 text · 8 image · 0 video.
Follower / following
3.8×
Follows 144 back. A more reciprocal / networked account.
Recent posts
View on Mastodon ↗
🔥 Top post
📣 New paper: Designing for biodiversity data in place: Species, encounters, and interfaces
This open access paper presents our work developing ALA Lens for the Atlas of Living Australia.
It shows how conventional interfaces can hide the taxonomic and spatial diversity that matt…
And this is Grevillea intricata. I was pretty stunned at the huge parallel dimension that is WA #flora.
#macro #florrespondence #wa
I was briefly in Perth this week for work, and managed to take the #macro lens for a walk around Kings Park. I think this is marno (Daviesia divaricata)
#florrespondence #wa #flora
... and some yellow navels (Lichenomphalia chromacea). These are fruiting bodies of the fungal partner in a lichen
#fungi #lichensubscribe #canberra #macro
Fungal microworlds from up Mt Majura today (1/2). I think this is Ramaria lorithamnus
#fungi #macro #canberra
Parts of Ukraine are strewn with fibre optic cable - drone warfare debris. Now birds are weaving it into nests 😳
https://youtu.be/xCa2d9amRlw?si=6VT5Cz9yEZWQYFoD
Spiders! Do not mess with them https://theconversation.com/this-tiny-australian-spider-uses-a-high-powered-web-catapult-to-trap-and-eat-aggressive-ants-285700
#spiders #arachnids #insects
“This is the first time any insect has been recognized as a rights-bearing entity anywhere in the world”
https://news.mongabay.com/short-article/2026/06/stingless-bees-in-peru-become-the-first-insects-with-legal-rights-will-it-happen-globa…
@toxi relevant to your interests :( https://www.theguardian.com/environment/2026/may/27/witnessing-the-disappearance-of-indonesia-eternity-glaciers?CMP=oth_b-aplnews_d-3
Interesting research showing that the toxicity of social media is structural, rather than algorithmic - and filter bubbles can help promote tolerance. Ping @snurb
https://arstechnica.com/science/2026/05/rip-social-media-what-comes-next-is…
This tiny spider - about 4mm long - is I think a “rockhopper”, a local species in tribe Euophryini #macro #insects
Bit of #macro in the autumn light up on Mt Majura. This handsome hopper is a Common Macrotona
#insects
🐘 Community & instance
Home server
post.lurk.org
Their home server on the fediverse — the instance a creator picks signals the community they belong to.
✅ Link-verified
Verified link
Proved ownership of a website linked on their profile — Mastodon's green-check verification, a real identity signal rather than a paid badge.
On Mastodon since
Oct 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 11 views per post.
📤Posts about 0.9× per week.
🛡️ Audience credibility
89/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~2.0% of followers engage each post) — an active, real audience.
- Verified account.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Hello 👋 I do stuff like data visualisation, digital cultures, complexity, collaboration, biodiversity, more than human worlds, designing our way out of this mess… Professor of Design, ANU. http://mtchl.net
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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17%
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