Maybelline NY

Maybelline NY

🔄 Data last refreshed 5 hours ago
🤝

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Followers
1.11M
Total likes
3.94M
Videos
721
Following
307

Known for

📊 Engagement & reach

Engagement rate · Building
0.49%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
5.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
4.5K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
9 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
3.6K×
Follows just 307 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Maybelline NY's TikTok.

@maybelline

💡 Facts

👁️Averages 4.5K views per stream.
📤Posts about 10× per week.
💬0.49% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

38/100 Low
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.4% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.49% engagement — below the ~9% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 46% Female 54%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands Maybelline NY's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

💄Maybe It’s Maybelline💋 📍Born in New York🚕🗽

📸 Gallery

Recent content

The lip combo that stays on through it all 💋 Super Stay Peel-Off Lip Liner locks in tattoo-like color + then top it off with Lifter Gel for glass-like shine that lasts. #superstaypeelofflipliner #lipliner #peelofflipliner #maybellinemakeup #liptok
2.5K views · 1 day ago
Juicy lips start here 💋✨ Pair Super Stay Peel Off Lip Liner for long-lasting definition & Lifter Gel for instant shine. ✨ #MaybellinePartner #lipliner #liptok #peeloffliner #lipstain
3.1K views · 2 days ago
Lined, sculpted, and drenched in serum care 💋 💧 Get the ultimate lip combo using our creamy Lifter Liner + Serum Lipstick. Grab your perfect match on National Lipstick Day, July 29th @walgreens. #lipstick #lipliner #maybelline Combos: Lifter Liner On It & Player Serum Lipstick 101 Upstate & 001 Crop Top
6.9K views · 3 days ago
A lip liner that outlasts it all 💋 Super Stay Peel-Off Lip Liner sets in 5 minutes for 24-hour tattoo-like wear that stays pillow-proof, shower-proof, + food-proof. #superstaypeelofflipliner #lipliner #peelofflipliner #maybellinemakeup #maybellinepartner @jaylasteinnn
3.2K views · 4 days ago
eyemaxxing for brown eyes with @raincornelius using Navy and Cobalt tones for rich contrast. Get the look: ✨Tattoo Studio Gel Pencils in Striking Navy, Galactic Cobalt, + Stardust Chrome ✨Shadow Drip Liquid Eyeshadow in Silver Drip ✨Sky High Mascara in Very Black
4.8K views · 5 days ago
Make your hazel eyes pop with this easy eye makeup 🤎 @Anna Beauty Creator uses deep green shimmer liner lightly on the lid, tight-lining the upper lash roots, and saving the thickest line for the under eye. Complete the look with Sky High Mascara in Very Black for ultimate lash length and definition. Products used: Tattoo Studio Gel Pencil in Hunter Green Sky High Mascara in Very Black #eyemaxxing
9.5K views · 5 days ago
Just a few swipes and suddenly the day feels a little more put together. 🤎 New Colossal Bubble mascara in Copper Brown is here for lashes that look naturally fuller, softer, and effortlessly you. #maybellinepartner @HALEYYBAYLEE
4.1K views · 6 days ago
Girl math is turning little savings into little luxuries 💄🛍️
3.8K views · 7 days ago
Some lines just can't be crossed and we fear Serum Lipstick might be one of them. 💋 Available now at @CVS Pharmacy
417 views · 7 days ago
The matte full coverage foundation that survives it all ✨ Super Stay Lumi-Matte Foundation holds up to 30-hour wear with buildable medium-to-full coverage. #superstay30h #lumimattefoundation #mattefullcoveragefoundation #maybellinemakeup #foundationtok
7.2K views · 8 days ago

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