MERIT Beauty✓ Add us as a preferred source on Google
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Make a deal with MERIT Beauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
344.1K
Total likes
9.6M
Videos
1.3K
Following
78
💰 Suggested sponsorship rate
$54.9K – $89.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor MERIT Beauty
Known for
📊 Engagement & reach
Engagement rate · Building
2.17%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.7M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.08 / week
A more selective poster — each video gets room to breathe.
Follower / following
4.4K×
Follows just 78 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.7M views per stream.
📤Posts about 0.1× per week.
💬2.17% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~8× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.17% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands MERIT Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Beauty with intention
Est. 2021
📸 Gallery
Recent content
Today’s the last day for existing customers to get the new Signature Bag free with a minimum spend of $75 USD / £75 / €75 / $100 CAD / $100 AUD, using code NEWBAG (US/UK/EU) or SIGBAG (CAN/AUS) at checkout. After that, you can only get it with your first order. Mia Kwon wears the new MERIT Signature Bag, photographed by Jeremy Everett. Still life captured by Casey Zhang.
2K views · 2 days ago
It’s been five years since we first launched the Signature Bag, and honestly, it was time for a refresh. So we went back and read through your comments and DMs: the demands for zippers, requests for pockets, and that one person who’s still asking for the black velvet bag from 2021 back. And after all that — we did none of it. In fact, we brought it back to the design we originally intended: a simple pleated style that felt timeless and like an accessory you’d actually want to carry. So we kept t
32.6K views · 4 days ago
Our sets have always been about one thing: giving you everything you need to get ready, for less. But our morning routines don’t all look the same — so why should our essentials? With The Five Minute Morning, Base Set, and Intro Set, you can now choose your shades, swap select products, and curate the routine you’ll actually use every day. Everything you need, nothing you don’t — still for less. Artwork by @gaiaesthermaria.
2.8K views · 6 days ago
The Five Minute Morning — EST. 2021
2.4K views · 9 days ago
A rich cream that doesn't feel like one — Great Skin Rich Moisturizer is a cushioned gel-to-balm formula that melts into skin, delivering intense, long-lasting moisture that leaves you instantly plumped, soothed, and glowing. It officially launches in January, but you can try it first exclusively in the Mini Great Skin Trio — available now in limited quantities.
2.7K views · 11 days ago
Get early access on the Sephora App from 28 September, then shop MERIT online and in stores from 30 September. Only At Sephora
4.5K views · 13 days ago
The one thing that can’t wait this summer? Our limited edition Baseball Cap. Last chance to get it free with orders over $100, while supplies last.
3.2K views · 14 days ago
You may have noticed, Flush Balm in Bespoke has been out of stock for a while. The good news is, it's finally back at meritbeauty.com - which means so is The Bespoke Duo. It's our best-selling shade in Flush Balm and Signature Lip Liner, paired together, so you can get them for less. Available now - that is, until it inevitably sells out again.
1.9K views · 16 days ago
The things we do for the shot.
4.5K views · 18 days ago
Everyone's favorite TV mom @Lauren Graham walks us through her everyday routine for picking up coffee, laundry detergent, and everything else on her shopping list. #MERIT #laurengraham #gilmoregirls #grwm #theuniform #theminimalist #parenthood
13.4M views · 1 year ago
Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
5.7M views · 1 year ago
"You know, it's good to have fun, but I like the classics." — the real-life Lily van der Woodsen and our forever style muse. @kellyrutherford wears — Flush Balm in Cheeky Day Glow in Solstice (coming soon) Brush No.1 Solo Shadow in Nelson Brush No.2 Clean Lash Signature Lip Matte in Sunday #meritbeauty #merit #meritroutine #kellyrutherford #grwm #lilyvanderwoodsen #gossipgirl #isabelmarant #parisfashionweek #signaturelipmatte
13.8M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does MERIT Beauty charge for a sponsorship?
MERIT Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact MERIT Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify MERIT Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does MERIT Beauty have?
MERIT Beauty has 344,084 followers on TikTok.
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🎤 Event / appearance with MERIT Beauty
Booking an event / appearance is a Pro feature. Upgrade to book MERIT Beauty for an in-person or virtual appearance — payment held safely in escrow until the event is done.
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