RuPaul

RuPaul✓

TikTok @rupaulofficial Shopping & Retail
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🔄 Data last refreshed 10 hours ago
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Make a deal with RuPaul

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $10,347→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $7,760/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $43,975→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $10,347→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $13,796→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $8,623→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $25,868/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $12,072→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
3.61M
Total likes
79.19M
Videos
597
Following
3

Known for

2.5M views 2.2M views 706.7K views 590.8K views

📊 Engagement & reach

Engagement rate · Strong
3.68%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
132.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
689.8K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.2 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.2M×
Follows just 3 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from RuPaul's TikTok.

@rupaulofficial

💡 Facts

👁️Averages 689.8K views per stream.
📤Posts about 4.7× per week.
💬3.68% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

38/100 Low
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 3.68% engagement — below the ~9% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 44% Female 56%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands RuPaul's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Born naked & the rest is drag.

📸 Gallery

TICKETS: Link in Bio Episode 02 is here! While Zion and Baxter plot to transfer Master Wright's fortune to Georgia, the Antebellum 'Karen' next door is starting to suspect something is "not quite white" over at Wesley Grove! Subscribe at Patreon.com/howwegotover

Recent content

57.4K views · 11 hours ago
450K views · 1 day ago
706.7K views · 2 days ago
TICKETS: Link in Bio
80.9K views · 5 days ago
138.7K views · 8 days ago
590.8K views · 9 days ago
Episode 02 is here! While Zion and Baxter plot to transfer Master Wright's fortune to Georgia, the Antebellum 'Karen' next door is starting to suspect something is "not quite white" over at Wesley Grove! Subscribe at Patreon.com/howwegotover
38.1K views · 12 days ago
2.2M views · 13 days ago
135.2K views · 14 days ago
2.5M views · 15 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

target target 47% Epic Gardening Epic Gardening 47% GoPro GoPro 46% essence.cosmetics essence.cosmetics 45% Dunkin' Dunkin' 44% LEGO LEGO 41%

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